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Randall H. Greene
Randall H. Greene — Lifecycle Marketer and AI Systems Builder
About

Randall H. Greene — Lifecycle Marketer & AI Systems Builder

Lifecycle Marketer · AI Systems Builder

Los Angeles, CA · Remote preferred

Philosophy

Twelve years. That's how long I've been trying to figure out why some customers stay and others disappear. It sounds simple. It isn't. I've built programs for audiences in the millions — Amazon Prime, IPSY, Pharmavite, others — and the answer is almost never what you expect when you start.

At some point the question changed for me. I stopped asking “what should we send?” and started asking “what if the system could figure that out on its own?”

That question sent me somewhere I didn't plan to go. I started building — not automations, but actual autonomous systems. I have agents that monitor markets, scan government contracts, analyze options chains, track large trades in real time. Built from scratch. Running in production. Getting better every week.

I'm not an AI researcher or a software engineer. I'm a marketer who got genuinely obsessed with what happens when you stop using AI as a fancy autocomplete and start building with it.

Most marketers use AI. I build with it. That difference matters more than it sounds.

Where I've been

2024–Present
AI Systems Developer
Independent
Five autonomous agents running in production — trading, prediction markets, government contract intelligence, whale tracking. All running on a Linux server as systemd services. This is what I do nights and weekends.
2025–Present
Program Marketing Manager
Amazon
Email marketing for Prime membership. The scale is real — and so is the scrutiny.
2022–2024
Senior Lifecycle Marketing Manager
BFA Industries
IPSY and BoxyCharm. Over 5 million subscribers across two brands. I owned the lifecycle program.
2021–2022
SR. CRM Manager
Pharmavite
CRM strategy and platform ops for Nature Made and the broader Pharmavite portfolio.
2018–2021
Email & SMS Marketing Manager
FAM Brands
Five brands, six direct reports, one email and SMS program to run them all.
2013–2018
Lifecycle Marketing Consultant
R. Greene Consulting
Fractional lifecycle marketing for DTC and subscription companies. Built email programs, ran migrations, helped early-stage teams get their first real lifecycle infrastructure in place.

Tools I actually use

Email & SMS Platforms
KlaviyoIterableBrazeSalesforce Marketing CloudMarketoAttentive
Commerce & Subscriptions
Shopify PlusRechargeBigCommerce
AI & Development
Claude / Anthropic APIPythonStreamlitREST APIsAlpacaKalshi API
Analytics & Data
SQLGoogle AnalyticsLookerAmplitude
Marketing Operations
SegmentZapierHubSpotSalesforce CRMAsanaNotion
Strategy & Delivery
Lifecycle architectureA/B testingSegmentationTeam leadershipPlatform migrationsAgency management
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